Sony XR50X90JU 50” XR Series Full Array LED 4K Google TV

FULL ARRAY LED
Full Array LED (with zones of LEDs lit independently) provides more realistic contrast by making light areas lighter and dark areas darker. Contrast is further enhanced by X-tended Dynamic Range™, which adjusts brightness in glare and deeper blacks in shadow.

4K UHD RESOLUTION
4K Ultra HD resolution is four times that of Full HD, producing brilliant clarity and vivid details. This level of detail is well suited to both modern home entertainment and gaming.

COGNITIVE PROCESSOR XR™
The revolutionary Cognitive Processor XR™ uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Enjoy deep, natural pictures from any angle with minimal light reflection.

XR TRILUMINOS PRO™
Powered by a Cognitive Processor XR™ see a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen.

XR MOTION CLARITY™
XR Motion Clarity™ technology keeps everything smooth, bright and clear. Each 'blink' is individually controlled, its duration optimised and brightness boosted when required.

ACOUSTIC MULTI-AUDIO™
Acoustic Multi-Audio technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene.

GOOGLE TV™
Google TV™ makes life more simple. Use the voice remote with Google Assistant to connect and communicate with your other smart devices, including security cameras and appliances. Find the latest films and TV series on Netflix, Disney+, Prime Video, Apple TV, NOW TV and many more. You can also cast from your smart device with Apple Airplay and Google Chromecast built-in.