LG OLED77B26LA 77” B2 OLED 4K Smart TV

LG 4K SELF-LIT OLED for perfect contrast + 100% colour accuracy
Built for an exceptional sport viewing experience with OLED Motion
Uncompromised picture quality at any viewing angle
Dolby Vision IQ for realistic picture + Dolby Atmos for immersive sound
Smart platform with Netflix, NOW, Disney+ and more

Brilliance in picture - SELF-LIT OLED
True darkness brings the light
LG OLED pixels light up independently with no backlight to dull their glow. Now, dark areas are perfectly black with no light bleed or halo effect. Envision a crisp picture with unmatched depth.

a7 Gen 5 AI Processor - Beauty meets brains
The brains behind the beauty. Following deep learning advancements, LG's a7 Gen 5 AI Processor enhances objects in the foreground and background to add natural depth, and makes colours spectacularly vivid yet accurate.

Infinite Contrast - Dazzling darks, luminous lights
With no backlight to dull their impact,self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss.

Dynamic Tone Mapping - Punchier picture quality
Dynamic Tone Mapping uses the a7 Gen 5 AI Processor to detect what's in the frame and apply the optimal tone curve. The result is natural HDR, deep contrast, and intricate detail.

Immersive Surround Sound - Hear them coming in on you
The a7 Gen 5 AI Processor up-mixes 2-channel audio into virtual 5.1.2 channel sound. Feel the action and chaos around you as you venture deeper into your game world.

ThinQ AI + webOS - Television just for you
Need inspiration for movie night? ThinQ gives recommendations based on your taste. Set up profiles for everyone at home to quickly dive back into their favourite TV series and receive tailored news and sports updates.

Design - Sleek and streamlined
Now, you won't want to hide your television. With an unbelievably slim design, it fits seamlessly into your space. Gallery Stand gives you the freedom to place it anywhere while neatly concealing unsightly cables.

True Cinema Experience - Now, you're the main character
Dolby Vision IQ and Dolby Atmos come together for sensational immersion. Experience entertainment with heart-pounding audio and extraordinary visuals.

Entertainment - All your favourites in one place
Ready for movie night. All set up for binging. Find virtually anything to watch on the available streaming apps. With Netflix1, Disney+2, Amazon Prime3, Apple TV+4, plus LG channels5, something exciting is always showing.

Ultimate Gaming - Powerful winning machine
Up your play with the first televisions in the industry to support Dolby Vision Gaming 4K at 120Hz for more fluid and realistic gaming. With a 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support, even ultra-fast action appears clear and smooth.